1stAveMachine Crafts Halloween Campaign with W+K for Heinz Featuring TikTok Star EJ Marcus

Oct. 24, 2022

New Halloween campaign from storytelling production company 1stAveMachine and Wieden + Kennedy for Heinz titled "Vegetarian Vampire", featuring TikTok star EJ Marcus, which debuted during the premiere of AMC’s new Interview With the Vampire series.

The PSA-esque spot, directed by award-winning comedy writer, director, and actor David Ebert, features 280-year-old vampire, influencer, and activist Toby pleading for his fellow vampires to consider becoming “vegetarian” by switching their diets from his human friends to Heinz Tomato Blood ketchup. 

"Vegetarian Vampire" is just one of the recent TikTok-centric projects David has helmed for 1stAveMachine. His previous campaign for Kraft, “Real Mayo”, utilized his non-accredited astrological knowledge to deliver personalized readings on TikTok and Twitter. David was also the Creative Director for “GroupHug”, a 1stAveMachine-created TikTok channel created with the goal of showcasing the impact and utility of TikTok for brands. The project featured over 80 pieces of content with over 30 creators.