Xbox: Football is better on Xbox One

8.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Games, Toys

For the launch of the world’s most popular football game, Xbox needed to cement their position as the best console for football. So McCann London created a pioneering campaign that reinvents an increasingly popular gaming phenomenon: the game tutorial.

Credits

Advertising Agency:

McCann London, UK

Head of Integrated Production EMEA:

Sergio Lopez

Producer:

Claire Colohan

Business Affairs Executive Producer:

Nicholas Mugridge

Co-Presidents and CCOs:

Rob Doubal, Laurence Thomson

Creative Directors:

Jamie Mietz, Sanjiv Mistry

Creatives:

Jim Nilsson, Jacob Bjordal

Business Director:

Sailesh Jani

Account Directors:

Francois D’Espagnac, Matteo Della Venezia

Account Manager:

Robert Stockton

Project Manager:

Paul Gillepsie

Head of Strategy:

Karen Crum

Planner:

Fanni David

Junior planner:

Jack Goss

Production Company:

Somesuch

Director:

Omri Cohen

DOP:

Todd Martin

Production Co Producer:

Louise Gagen

Production Co Executive Producer:

Seth Wilson

Editors:

James Forbes- Robertson, Greg Hayes/ Whitehouse Post

Post Production:

Electric Theatre Collective

Composers:

Reimer Eisig, Lennard van der Last/ Sizzer

Music Supervisor:

Chris Graves/ Craft

Sound Engineer:

Adam Smyth/ Craft

Date:

November, 2017