WWF: Save Classic Blue

9.9

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Hungary

Industry:

Public Interest, NGO

The Pantone Colour Institute announced the Classic Blue as the Colour of the Year for 2020. However, this colour reminds us of a bigger problem: the global issue of air pollution. Since carbon emissions in urban centres have increased dramatically, air pollution affects our lives in a number of ways. Not only painting our blue sky to smokey grey – but altering the whole ecosystem's basic functions, too. The posters are created in a way that they are actually able to absorb pollution from the air.

Credits

Advertising Agency:

White Rabbit, Budapest, Hungary

Chief Creative Officers:

Istvan Bracsok, Levente Kovacs

Creative Directors:

André Felix, Luis Paulo Gatti

Associate Creative Director:

Andre Nunes Bueno

Senior Art Director:

Marcos Mendes Tanaka

Art Director:

Kauê Barbosa

Junior Art Director:

Pedro Perevalo

Copywriters:

Levente Kovacs, Michael Mrakovcic, Adam Lenart

Photographer:

Wade Tregaskis

Client Service Director:

Levente Balint

Account Director:

Beata Stumpf

Senior Account Manager:

Lilla Katona

Head of Communications, WWF:

Csaba Klacsan

Date:

December, 2019