World Vision: Different and Equal, 1

10.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Armenia

Industry:

Public Interest, NGO

The aim of the campaign is to inform society about the equal rights of boys and girls during education, sports, daily life and even before their birth, by stopping sex-selective abortions. The colors represent the genders, and they form Equality sign applied to different items symbolizing different situations in child life.

Credits

Advertising Agency:

Publicis Armenia

Creative Director:

Vardan Saghyan

Art Director:

Narek Gregoryan

Copywriter:

Tehmine Hayrumyan

Date:

June, 2017