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Wholly Veggie: Mom & Dad

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Media Type:

Brand

Agency

Country:

Canada

Industry:

Food

Vegetables don’t taste good. Especially when you want some chicken wings. But when Wholly Veggie started making plant based junk food, vegetables have never been so easy to consume. The campaign “Haha! You Just Ate Vegetables” makes the audacious concession that veggies are gross and Wholly Veggie makes them taste really good. Plus, it’s fun to get tricked into eating healthy things - or is it?