Webuyanycar: Ultimate Sacrifice
Media Type:
TV
Brand
Agency
Country:
Industry:
Created by Brothers and Sisters, the ads, ‘Kitten’ and ‘Ultimate Sacrifice’ – two further ads in a series of tongue-in-cheek ads where viewers secretly follow Schofield as he goes about his daily life, problem-solving and being lovely to everyone he meets, while webuyanycar.com obsesses over how great he is, and strives to be just like him - features Phillip Schofield gallantly rescuing a kitten from a tree in ‘Kitten’, with the voiceover stating that whilst webuyanycar.com will ‘never be as lovely as Phill’, webuyanycar.com customers did give 9/10 score on Trust Pilot – ‘so, we’re getting there’; and in ‘Ultimate Sacrifice’, we see Phill having his head shaved to help the Save the Church Roof fund, With voiceover saying, “If Phill says he’ll do something he’ll do it. Just like webuyanycar.com, when we say we’ll buy your car we will”.
Credits
Advertising Agency:
Brothers and Sisters, London, UKExecutive Creative Directors:
Will Flack, Aaron WillmerSenior Art Director:
Robbie FerraraSenior Copywriter:
Rory RobinsonAccount Director:
Amanda WrightSenior Account Manager:
Nadine AbeledoAgency TV Producer:
Kate BanksAgency Print Producer:
Seb RoskellPhotographer:
Kent WilliamsDirector / Production Company:
Andrew Gaynord/ MindsEyeProducer:
Ben SullivanEditor:
Mark DaviesVoiceover:
Tim KeyTypographer:
Ricardo StocoDOP:
Jamie CairneyMedia Planning / Buying:
MediaComDate:
January, 2018
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