Volvo: Pedestrian protection

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Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Israel

Industry:

Automotive

In order to change the prescription in Israel about Volvo we come up with a campaign that emphasis volvo's safety technological superiority and innovation. Volvo V40 the first with external airbags for pedestrians protection.

Credits

Advertising Agency:

McCann, Tel Aviv Israel

Chief Creative Director:

Nadav Pressman

Creative Director:

Dror Nachumi

Art Director:

Gal Porat

Copywriter:

Dror Nachumi

Photographer:

Ilan Bashor

Date:

January, 2017