Volvo: For The New Generation

9.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Armenia

Industry:

Automotive

Volvo cars are universally known for their safety, innovation, and comfort. Parents magazine named Volvo XC90 as one of the safest family cars of 2021. When choosing a car, parents tend to prioritize reliability and safety for the youngest members of their family. The Doping Agency’s target audience clearly appreciates this, and staff saw an opportunity here; how could they make the launch campaign more appealing and emotionally engaging to the parents?

Credits

Advertising Agency:

Doping Creative Advertising, Yerevan, Armenia

Creative Director:

Hovhannes Margaryan

Art Director:

Anush Ghazaryan

Copywriter:

Tigran Gevorgyan, Tigran Sirunyan, Anjela Petrosyan

Designer:

Ani Amarian

Creative Producer:

Narek Hakobyan

Account Manager:

Diana Stepanyan

Date:

October, 2021