Vanguard: Loving the Value
Media Type:
TV
Brand
Agency
Country:
Industry:
London-based creative agency, AML Group, have created a campaign for Vanguard that brings to life the affection customers feel for one of the world’s leading investment firms. "Loving the Value" - the third instalment of the hugely successful "Value to Investors" campaign that helped launch Vanguard to the UK market - retains the iconic Vanguard "V" sign and the popular ‘human sound’ music track - and, quite literally, shining a light on the memorable "Yeah Yeah". The campaign also showcases an emotional connection - revealing the different things customers love about investing with Vanguard.
Credits
Advertising Agency:
AML GroupCEO:
Ian HendersonECD:
Hugo BoneSenior Copywriters:
Lizzie Hutchison, Rupert JordanSenior Art Directors:
Ben Daly, Phil ClarkeDirector:
Jim GilchristProducer:
Tex TraviAgency Producer:
Spru RowlandClient Services Director:
Merope BeddardAccount Director:
Dominick LevoiAccount Executive:
Charlie LloydHead of Delivery:
Dan AndersonDesign Director:
Duncan NaylorPost-Production and VFX:
1920Photographer:
Alex TelferComposer:
Simon BassDate:
December, 2023
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