Vachon: Baking Joy Since 1923, 2

10.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Canada

Industry:

Confectionery, Snacks

Life wasn't a piece of cake 100 years ago... At least, not until Vachon started to bake joy in 1923. To mark Vachon cakes' 100th anniversary, Cossette used 100-year-old photos from our national archive. This nationwide campaign spread smiles across Canada through an OOH and digital campaign.

Credits

Advertising Agency:

Cossette, Montreal, QC, Canada

Creatives:

Anne-Claude Chénier, Anik Ouellet

Copywriter:

Jean-François Perreault

Art Direction:

Éric Bouchard

Strategy:

Michel-Alex Lessard, Jean-Xavier Wilhelmy, Octavie Albert, Jérémy Brisson-Tessier

Product:

Sophie Couvrette, Rachel Demers, Laurence Campeau

Production Agency:

Septième

Broadcast Production:

Mélissa Audette

Graphics:

Martin Lemay, Daniel Cartier, François Hiron

Photography Studio:

Consulat

Photographer:

Simon Duhamel

Media Agency:

Starcom

Media strategy:

Valérie Jolivet, Roxane Guibert

Date:

May, 2023