UNIQLO: AIRism
Media Type:
Film
Brand
Agency
Country:
Industry:
“AIRism” focuses on UNIQLO’s high-tech innerwear made from breathable materials. The black-and-white film artfully captures images of people going about everyday activities, with perspiration evaporating from their bodies. The ad asks: “Shouldn’t our clothes breathe with us?”
Credits
Advertising Agency:
Droga5 London, United KingdomCCO:
David KolbuszECD:
Steven Howell, Rick DoddsCreative Director:
Devon HongCopywriter:
Ulrika KarlbergGroup Account Director:
Rebecca LewisAccount Director:
Michelle VillarrealAccount Director:
Alex DousieSenior Strategy Director:
James BroomfieldAgency Producer:
Peter MontgomeryDirector/ Production Co:
Nick Gordon/ SomesuchProducer:
Chris HarrisonDoP:
Evan ProsofskyPost Production/ VFX:
MPCVFX Producer:
Sophie HoggGrade:
MPCMusic:
Evaporate by William DoyleEnglish VO Artist:
Tuppence MiddletonDate:
February, 2017
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