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UNICEF: Just A Little

10.0

Media Type:

Brand

Agency

Country:

United Kingdom

Industry:

Public Interest, NGO

For its Christmas appeal this year, UNICEF has enlisted the talents of Banjoman’s Dermot Malone to direct ‘Just A Little’, a moving campaign that takes a fresh look at the gift of giving. The spot centres on Hannah, a child struggling to write her Christmas wish list. While she listens to her friends discussing the instruments, toys, and gadgets they’ll receive this year, she sits quietly, struggling to connect with their desire for such objects. What truly affects Hannah, however, are the charity appeals she sees on TV, featuring children of her age staring out at her through the screen - and her father notices. Come Christmas day, he lets her know she has one last gift to open that’ll truly resonate with her: a donation on her behalf to support UNICEF.