Tyrolit: The Iconic Rust Billboard

9.5

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Australia

Industry:

Industrial, Agriculture

A billboard site in Viennas posh first district, where design conscious urban professionals pass by daily on their way to work. To promote the quality of TYROLIT's iconic Iceline knives we transformed the classic billboard site into a site of an extraordinary transformation: Starting with a mysterious, pure metallic surface which showed only the TYROLIT logo a metamorphosis started within days: The surface was eaten away by rust. The passerbys could witness the daily transformation. After 30 days the surface was covered completely in rust, leaving only the iconic shape of TYROLIT's Iceline knife perfectly intact. And also the Headline: FLAWLESS. FOREVER.

Credits

Advertising Agency:

Heimat Wien, Vienna, Austria

Creative Director:

Georg Feichtinger

Art Director:

Simon Pointner

Copywriter:

Felix Hohmann

Graphic Designer:

Katharina Handlos

Date:

March, 2019