True Patriot Love Foundation: Remastered Memories

5.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Canada

Industry:

Public Interest, NGO

True Patriot Love Foundation, in partnership with Wunderman Thompson is launching a ground-breaking campaign to educate Canadians about the importance of remembering those who served and those who continue to serve in the Canadian Armed Forces. Using artificial intelligence (A.I.), Canadian Veterans’ letters from World War I, World War II, the Korean War and the War in Afghanistan are being turned into realistic imagery, showing a glimpse of what those on the frontlines experienced.

Credits

Advertising Agency:

Wunderman Thompson, Toronto, Canada

Global Chief Creative Officers:

Bas Korsten, Daniel Bonner

Chief Creative Officer:

Ari Elkouby

Associate Creative Directors:

Kyle Carpenter, Jose Rivas

Design Director:

Mike Butler

Illustrator:

MidJourney

Executive Integrated Producer:

Jennifer Cotton

Senior Integrated Producer:

Iris Savage

Editor:

Eric Thompson

Music Company & City:

Pirate Toronto

Composer:

Vanya Drakul

EVP, Managing Director:

Scott Miskie

Account Director:

Mike Davidson

Planner:

Luke Johns

Media:

GroupM

Senior Director:

William Soraine

Trading Manager:

Jose George

Chief Executive Officer:

Nick Booth

Senior Director, Brand Strategy and Communications:

Sarah Barker

Senior Coordinator:

Sara Elsadik

Date:

November, 2022