Toyota: Weekend

7.3

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

In a sea of hard selling truck commercials, we decided to go with an alternative approach. Using just the sounds trucks make from the engines to tires on gravel to the activities people do in them, we created a much more visceral experience. This feeling is brought to life with the sights and sounds of a weekend filled with off-roading, fishing, campfires and plenty of off-roading, truck engine roar. The end result is far from another overhyped truck commercial, but a commercial that can appeal to all of us.

Credits

Advertising Agency:

MMB, Boston, USA

Executive Creative Director:

David Register

Creative Directors:

Brian Hayes, Jim O'brien

Art Director:

Jim O'brien

Copywriter:

Brian Hayes

Agency Producer:

Mike Michaud

Account Executive:

Jon Greeley

Production Company:

Rakish

Director:

Noah Marshall

Editorial:

Wax Editorial

Editor:

Eddie Ringer

Recording Studio:

Soundtrack

SFX Editor:

Mikey Letourneau

Date:

March, 2020