Toyota: Adventure anywhere

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Media Type:

Print Print

Brand

brand

Agency

agency

Country:

USA

Industry:

Automotive

Whatever. Wherever. Whenever. Compact SUVs are often thought of as less capable than their full-sized SUV or truck-like counterparts. But the Toyota RAV4, with available All-Wheel Drive, is able to handle just about any scenario you can throw at it. So to get this message across to a target of spontaneous and active people, we showed the RAV4 living up to its promise of adventure. No matter what you want to do, the RAV4 will be there, rain or shine, summer or winter, anywhere or anytime.

Credits

Advertising Agency:

Saatchi & Saatchi, Los Angeles, USA

Creative Director:

Chris Pierantozzi

Art Director:

Philip Samartan

Copywriter:

Sammy Glicker

Photographer:

Andrei Stoleru

Date:

February, 2017