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Topps: Jose Mourinho

8.0

Media Type:

Film

Brand

Agency

Country:

USA

Industry:

Recreation, Leisure, Sports

The Topps Company becomes an official licensing partner of UEFA EURO 2024TM. From 2022 onwards, Topps will be the exclusive partner: providing official stickers, trading cards and collectables connected to the UEFA EURO and other UEFA national team competitions. For the announcement and activation of the partnership, Topps have signed football legend José Mourinho as its EURO Ambassador to personally select the players that will be included in the Topps collections. In the humorous campaign film #TheSpecialSelection by creative lead agency Jung von Matt SPORTS, Mourinho is presented as the official Sticker Manager of all the national teams for Topps. The announcement spot and the EURO2024 campaign represents the kickoff for a long-term partnership of Topps with both UEFA and Jung von Matt SPORTS.