The Salvation Army: Thanksgiving Day Lead In
Media Type:
TV
Brand
Agency
Country:
Industry:
The Salvation Army’s spots, "Coach Dolly" and "Lead In Video," via agency LERMA/ and directed by Adam Littke of Camp Lucky, star the iconic country singer Dolly Parton. The commercial premiered in October announcing that Dolly Parton would be the musical performer at the Dallas Cowboys Thanksgiving Day game that kicked off The Salvation Army’s 133rd Red Kettle Campaign.
Credits
Advertising Agency:
Lerma/, USACreative Director, Writer:
Katie BernetCreative Director, Art Director:
Amanda JacksonAssociate Creative Director, Art Director:
Kirstin MullinsWriter:
Brooke BoulterAgency Producer:
Bridget FontenotPrincipal, Brand Leadership:
Cassidy WrenAccount Director, Brand Leadership:
Molly MurerAccount Executive, Brand Leadership:
Meryn KennedyProduction Company:
CAMP LUCKYDirector:
Adam LittkeExecutive Producer:
Brandon TappProducer:
Chelsea Nolner SevadjianEditor:
Elizabeth M. StewartExecutive Producer, Post:
Jessica BerrySound Designer:
Matt CiminoFinishing Artist:
Mark SullivanColorist:
Neil AndersonDate:
December, 2023
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