Thai Health Promotion Foundation: Speed Blinds You

9.8

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Thailand

Industry:

Public Interest, NGO

In Thailand, traffic accident has become a major problem that causes deaths and injuries. It even reached the second highest accidents of the world ranking. "Speed Blinds You" campaign makes use of Tunnel Vision Theory as its communicating content. Road users were explained about peripheral vision loss and how accident can possibly happen when they hit the speed.

Credits

Advertising Agency:

BBDO, Bangkok, Thailand

Chief Creative Officer:

Suthisak Sucharittanonta

Executive Creative Director:

Anuwat Nitipanont

Creative Director:

Nattawut Sittiwaraphan

Art Directors:

Kroekkiat Chanthakitnukul, Prasert Srivarintr

Copywriter:

Chayamon Bunnag

Date:

March, 2017