Teta & Teta: If You don't Cry You don't Get (Case Study)

7.5

Media Type:

The making of The making of

Brand

brand

Agency

agency

Country:

Spain

Industry:

Public Interest, NGO

The baby is programmed to cry 24/7 until a Breastfeeding in Public Spaces law is passed. According to a recent study on social tolerance of breastfeeding in public spaces, 1 in 2 women in Spain have had to hide when breastfeeding in public. In addition, 63.5% of women have felt judged when breastfeeding in a public space. Teta&Teta, a non-profit brand, wants to change that. With their latest campaign, Teta&Teta, is aiming to normalize breastfeeding and safeguard breastfeeding women, a right which is protected by the WHO and UNICEF.

Credits

Advertising Agency:

LOLA MullenLowe, Madrid, Spain

Executive Creative Directors:

Nestor Garcia, Nacho Onate

Creative Directors:

Saray Gonzalez, Helena Marzo

Creative Supervisor:

Zacarias Kesselman, Pablo Luna

Art Director:

Cristian Serrano, Libe Amunarriz

Managing Director:

Yann Baudoin

Head of Planning:

Gem Romero

Director of Planning:

Alberto Bures

Account Manager:

Lujan Gallo

Head of Production:

Luis Cristobal

PR:

Enrique Caballero , Sarah Okrent, Beatriz Chapapietra

Production House:

McNulty

Director:

Irene Baque

Baby Sculptor:

Cristina Jobs

DOP:

Artur Pol Camprubi

Producer:

Sergio Huerta

Editor:

Irene Baque

Post Production:

McNulty

Client Team:

Maria Rufilanchas, Marina Garcia Canedo

Date:

January, 2023