Tesco: Family Makes Us Better

9.4

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Ireland

Industry:

Retail Services

The campaign launches with a 60” TV commercial about Irish family life, which is at once poetic and every day, inviting the audience to picture their own family in the process. Directed by Joshua Neale and shot over four days, the film features real families from all over Ireland as they go about their daily lives.

Credits

Advertising Agency:

Rothco, Dublin, Ireland

Agency Producer:

Emma Ellis

Executive Creative Director:

Alan Kelly

Creative Concept Team:

Morgan Fiebig, Shay Madden, Paddy Geraghty

Lead Art Director:

Shay Madden

Lead Copywriter:

Morgan Fiebig

Finished Art:

David Gallagher

Business Director:

Sheena Denneny

Account Director:

Katie Cunningham

Account Manager:

Sinead McDonald

Strategy:

Fay Quilligan, Darius Pasalar

Digital Strategy:

Emer Fitzgerald, Catherine Shaw Halford

Production Company:

Smuggler

Director:

Joshua Neale

Producer:

Jason Scanlon

DOP:

Joe Cook

Post Production:

Screen Scene

Post Production Supervisor:

Peter Greene

Production Service Company:

Antidote

Date:

July, 2017