Tesco: Family Makes Us Better
Media Type:
TV
Brand
Agency
Country:
Industry:
The campaign launches with a 60” TV commercial about Irish family life, which is at once poetic and every day, inviting the audience to picture their own family in the process. Directed by Joshua Neale and shot over four days, the film features real families from all over Ireland as they go about their daily lives.
Credits
Advertising Agency:
Rothco, Dublin, IrelandAgency Producer:
Emma EllisExecutive Creative Director:
Alan KellyCreative Concept Team:
Morgan Fiebig, Shay Madden, Paddy GeraghtyLead Art Director:
Shay MaddenLead Copywriter:
Morgan FiebigFinished Art:
David GallagherBusiness Director:
Sheena DennenyAccount Director:
Katie CunninghamAccount Manager:
Sinead McDonaldStrategy:
Fay Quilligan, Darius PasalarDigital Strategy:
Emer Fitzgerald, Catherine Shaw HalfordProduction Company:
SmugglerDirector:
Joshua NealeProducer:
Jason ScanlonDOP:
Joe CookPost Production:
Screen ScenePost Production Supervisor:
Peter GreeneProduction Service Company:
AntidoteDate:
July, 2017
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