Terre des Hommes: The DiscovHery Billboards

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Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Italy

Industry:

Public Interest, NGO

On March 8, 2021, Terre des Hommes presented the "DiscovHery Billboards" campaign in several symbolic locations in Milan: a series of mini-outdoors that, thanks to a game of perspective, replaced the male statues of the city with female alternatives to raise awareness about the absence of monuments dedicated to great women. A few months and over 4,000 signatures collected later, the municipality inaugurated the first statue dedicated to a woman in the city.

Credits

Advertising Agency:

ACNE Milan, Italy

Executive Creative Directors:

Emanuele Viora, Andrea Jaccarino

Manager:

Fabrizio Marvulli

Head of Social Media:

Sabrina Santoro

Art Director:

Anna Clara Fanesi

Copywriter:

Marco Tomirotti

Account:

Paula Galic

Production Company:

Olympique

Director:

Filippo Castellano

Executive Producer:

Tommaso Fajdiga

Producer:

Silvia Fazio

Junior Producer:

Elisabetta Zecca

Set Designer:

Benedetta Brentan

Costruttore:

Sergio Porta

Digital Sculptors:

Giovanni Mauro, Roberto Digiglio, Camilla Grassotto

Date:

May, 2022

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