Teenage Cancer Trust: Look Good, Do Good, Be A Legend

9.5

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Public Interest, NGO

Teenage Cancer Trust has launched ‘Look Good, Do Good, Be a Legend’, a video that parodies the way we present ourselves in the social media age and playfully lampoons traditional charity fundraising campaigns. Fronted by Russell Brand, it marks the launch of the charity’s partnership with the Virgin Money London Marathon.

Credits

Advertising Agency:

cCann London, UK

Director of Fundraising and Marketing (Teenage Cancer Trust):

Kate Collins

Project Manager of Virgin Money London Marathon Partnership:

Laura Beavis

ECD:

Laurence Thomson

Creative Director:

Kate Pozzi

Creatives:

Jess Mallett, Lottie Sole

Account Manager:

Christos Cardovillis

Planner:

Nick O’Quinn

Project Director / Agency TV Producer:

Mark Barretta

Production Company:

Dark Energy Films

Director:

Luke Forsythe

Producer:

Micki Colker-Pearlman

Executive Producer:

Matt Brown

Editor:

Joe Parsons/ The Assembly Rooms

Post-Production:

Rob Simpkins/ Ohayo Films

Grade:

Ben Rogers/ Gramercy Park Studios

Sound Mix:

Adam Smyth

Date:

April, 2017