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Target: Winter Anthem

9.0

Media Type:

Film

Brand

Agency

Country:

USA

Industry:

Retail Services

Eleven Founder/Mixer Jeff Payne helps everyone get into the spirit of the season in a fun new campaign for Target. The spot “Winter Anthem” plays on idioms such as “flash mob” — when a new camera phone is used to take pictures with friends — and “jam session,” which features the celebration of matching pajama sets. Not only do viewers see the smile a new gift can bring, but they also experience the joy that comes when gifts bring friends and family together.