TAM Airlines: The ownboard magazine

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Media Type:

Film Film

Brand

brand

Agency

agency

Country:

Italy

Industry:

Transport, Tourism

Onboard (inflight) magazines are boring, that’s universally acknowledged. And most people don’t really read them. TAM Airlines decided to change this behavior by creating The OwnBoard Magazine. Thanks to a Facebook Connect during the purchase process, such information as likes, preferences, interests, and social activity was turned into customized content to make this magazine different from passenger to passenger. Each copy is unique, from the cover to the last page. As a result, 100% of passengers decided to take the magazine with them after the flight and the average reading time during the flight increased by 1,200%.

Credits

Advertising Agency:

FCB, Milan, Italy

Chief Executive Officer:

Franco Ricchiuti

Executive Creative Director:

Fabio Teodori

Associate Creative Director / Copywriter:

Gianluca Belmonte

Art Director:

Michele Costante

Account Manager:

Agnese Salvatore

AV production manager:

Cristina Nardi

Print Production Manager:

Nicoletta Prada

Digital Production Manager:

Simone Simola

Digital Production Developers:

Camillo La Rovere, Luca Paulotto

Chief Creative Officer:

Luis Silva Dias

Executive Producer:

Paolo Gatti/ H-Film

Producer:

H-Film, Caterina Sacchi

Director:

H-Film, Riccardo Di Giacomo

DoP:

H-Film, Riccardo Calamandrei, Marco Spano

Editor:

H-Film, Margherita Leofanti

Music Composer:

Federico Landini, Parcusoni

Post Producer:

Elisabetta Rocca/ EDI

VFX Designer:

EDI, Marco Musso