Svenska Spel: Keep Life Dreamy

10.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Gambling

The state-owned, and among Swedes immensely popular, lottery Lotto from Svenska Spel has for decades made thousands of Swedes millionaires. With their new communication concept "Keep Life Dreamy," they aim to solidify their role as the iconic game that inspires the Swedish people to dream. This is showcased in the launch film through the equally iconic '70s hit "Dreamer."

Credits

Advertising Agency:

Nord DDB, Oslo

Chief Creative Officer:

Andreas Dahlqvist

Creative Director:

Nina Akestam Wikner

Creative Lead:

Fredrik Simonsson

Copywriters:

Frida Siversen Ljung, Martin Hovnor

Art Director:

Daniel Mencak

Graphic Designer:

Patrick Emt

Senior Client Manager:

Lena Gallon

Senior Client Manager:

Lena Gallon

Senior Client Director:

Per Jaldeborg

Senior Client Director:

Johanna Gradin

Senior PR Advisor:

Joel Skold

Agency Producer:

Jacob Fagerstrom

Online Artists:

Markus Bergqvist, Eskil Lundberg

Director:

Hanna Maria Heidrich

Executive Producer:

Pal Asberg

Producers:

Samuel Hahn, Agnes Ahlstedt

Director of Photography:

Lasse Frank

Editor:

Sabine Panek

Grade:

Oskar Larsson

Sound Design:

Calle Budde Roos

Brand Manager:

Martin Sahlgren

Content Creator:

Jonathan Ingman

Production Manager:

Maria Nelander

Creative PR and Insight manager:

Johan Svensson

Head of Brand & Sales Management:

Ulrika Helander

Date:

March, 2024