Superdrug: Itty Titty

8.0

Media Type:

Online Online

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Retail Services

Grey London and Superdrug have launched a new Itty Titty campaign to encourage 18-35 year olds to check their breasts. Despite being an idea about saving lives, the campaign is packaged in a fun, cheeky tone throughout to make it something you want to do, not put off, like so many of us already do.

Credits

Advertising Agency:

Grey, London, UK

Creative Directors:

Terry O'Neill , Angela Harding

Creatives:

Flora German, Shivani Patel

CSO:

Raquel Chicourel

Creative Strategists:

Fiona Keyte, Margarita Kostopoulou

SVP/Managing Partner:

Mohamed Kahwaji

Account Director:

Genevieve Jayasekera, David McConnell

Agency Senior Producers:

Lotte De Vroe, Daniel Wincenty

Head of Design:

Sunir Patel

Designer:

Stuart Leung

Artworker:

Nigel Miller

President & CCO:

Laura Jordan Bambach

ECD:

Celeste Dalairac

Client:

Superdrug

Head of Marketing:

Gemma Mason

Senior Marketing Manager:

Karen Fabres

Marketing Manager:

Anisha Boojihawon

Assistant Marketing Manager:

Hannah Sharp

Date:

February, 2022