Sunday Insurance: Cut Off!

10.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Thailand

Industry:

Financial Services

Sunday are emerging as a new insurance company aiming to disrupt the industry. Born as a startup to address consumer pain points by eliminating unnecessary elements in the health insurance business in Thailand, like various insurance documents, and integrating them into an application. They hold the distinction of being the first to adopt this approach in the country. Their strategy aligns with the concept of Lean, focusing on "reducing brand costs" and "cutting customer costs" simultaneously. Their tagline encapsulates this vision: "Smart Insurance. Born Simple."

Credits

Advertising Agency:

Flash Bomber

Chief Creative Officer:

Thanasorn Janekankit

Creative Director:

Rattasak Mututanondh

Copywriter:

Rattasak Mututanondh, Thanasorn Janekankit

Senior Art Director:

Nittaya Chananukul

Agency Producer:

Suchaya Panjalak, Nutcha Mauthorn

Account Director:

Jitlada Detchuchai

Account Executive:

Kulsinee Thatinjan

Production House:

Factory01

Director:

Wuthisak Anarnkaporn

Producer:

Rungtawan Nanthasaen

Date:

October, 2023