Subito: And You're Immediately Smarter

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Italy

Industry:

Professional Services

Subito.it is Italy's No.1 site for buying and selling online. The name of the brand means literally "Immediately" to emphasise the efficiency of the service offered. The "E sei subito più smart" ("And you're immediately smarter") campaign tells of the smartness of those who, through the Subito app, simplify their lives by increasing their choices and, not least, their earnings. This new positioning was expressed through the creation of the new payoff "And you're immediately smarter" that the brand will use throughout its 2023 communication.

Credits

Advertising Agency:

DLV BBDO, Milan, Italy

Executive Creative Directors:

Serena Di Bruno, Daniele Dionisi

Creative Directors:

Federica Scalona, Tommaso Casarini

Art Director:

Michela Benincasa

Copywriter:

Anna Lasagni

Account Director:

Giulia Smareglia

Account Executive:

Greta Morgillo

Producer:

Alessandro Sardini

Production Company:

Mercurio Cinematografica

Executive Producer:

Debora Magnavacca

Associate Executive Producer:

Desiree Castelli

Producer:

Gaia Parenti

Director:

William9

Digital Director:

Chiara Musso

DoP:

Emanuele Mestriner

Editor:

Claudia Caripoli

Colorist:

Danilo Vittori

Post-production audio:

The Log

Post-production video:

You Are

Date:

March, 2023