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St. Vincent de Paul: Essentielle Boutique

9.0

Media Type:

Brand

Agency

Country:

United Kingdom

Industry:

Public Interest, NGO

To highlight the rampant cost-of-living crisis in Ireland, the Society of St. Vincent de Paul (SVP), Ireland's largest charity, and In the Company of Huskies have launched Essentielle, a new high-end boutique unlike any other. Essentielle is flipping the narrative on what "luxury" really means because, in Ireland, one of Europe’s richest countries, even the most basic, everyday items have become unaffordable luxuries for so many people.