Sprite: Same Sprite

0.0

Media Type:

TV TV

Brand

brand

Agency

agency

Country:

USA

Industry:

Non-Alcoholic Drinks

When you change the iconic color of your bottle, you hire the best colorist. Apache's Quinn Alvarez worked on the new Sprite campaign featuring NBA stars Trae Young of the Atlanta Hawks and Anthony Edwards of the Minnesota Timberwolves that introduces the world to their crystal clear bottle. Switching from green to clear made Sprite’s bottles a different, and arguably better, kind of green – the clear plastic is easier to recycle. The bottle may be different, but it’s still the same Sprite you love.

Credits

Advertising Agency:

Majority, Atlanta, USA

Founder, CEO:

Omid Farhang

Founding Partner, CMO:

Jorge Hernandez

Associate Creative Directors:

Micöl Rankin, Nico Giarrano

Producer:

Christine Presto

Associate Account Director:

Snigdha Villasencio

Production Company:

Smuggler

Director:

Tony Yacenda

Executive Producer:

Sue Yeon Ahn

Head Of Production:

Alex Hughes

Producer:

Rachel Perkins

Post Production:

Cosmo Street

Editor:

Justin Trovato

Assistant Editor:

Chris Rentie

Cosmo Street Producer:

Erica Headley

Cosmo Street Head of Production:

Marie Mangahas

Cosmo Street Executive Producer / Managing Partner:

Yvette Cobarrubias

Color:

Apache

Digital Intermediate Colorist:

Quinn Alvarez

Color Assistants:

Kevin Sian, Angie Batz

Apache Senior Producer:

Christina Caldwell

Apache Head of Production:

Stefanie Schaldenbrand

Apache Executive Producer:

LaRue Anderson

VFX:

Dan Karp

Sound:

Beacon Street Studios

Sound:

Leslie DiLullo

Client:

Sprite

Senior Manager Creative:

Atira Rochester

Creative Director:

A.P. Chaney

Producer:

Rebecca Smith

Creative Manager, Sparkling Flavors:

Chris Keyes

Director Global Marketing Procurement, Assets & Partnerships:

Melissa Altman

Brand Director:

Terika Fasakin

Date:

August, 2022