SPCA: Dogs Everywhere (Daisy)

8.9

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

South Africa

Industry:

Public Interest, NGO

Everything’s telling you to adopt a dog. When people decide to get a dog, they generally choose a breed, then shop for a breeder. This is really sad because there are thousands of dogs who have been rescued and are up for adoption. These dogs awaiting adoption cost money to the animal shelters often straining already tight charity-dependent budgets. Our solution? Pareidolia. Using people’s want for dogs to remind them to adopt, not shop. Why? Because when we really want something we tend to notice it everywhere, even when it’s not even really there. We used everyday objects to remind people who wanted dogs, that the entire universe was literally telling them to adopt a dog. These people were then directed to the SPCA Sandton’s Facebook page to look at the albums of cute dogs up for adoption.

Credits

Advertising Agency:

Grey, Johannesburg, South Africa

Chief Creative Officer:

Fran Luckin

Executive Creative Director:

Glenn Jeffery

Creative Director:

Steph van Niekerk

Art Director:

Seth Beukes

Copywriter:

Jayson Dicks

Photographer:

David Prior

Agency Producer:

Linda Hauser

Photography Producer:

Caroline Symmonds

Business Director:

Michelle Pereira

Date:

April, 2021