Snickers: Play Like Pele

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Media Type:

TV TV

Brand

brand

Agency

agency

Country:

Ireland

Industry:

Confectionery, Snacks

Pele walks out on to the pitch, the seemingly empty stadium goes wild. Decked out in Snickers branding, the 20,000 stadium seats transform into a flipbook designed by famous sports illustrator Paul Trevillion, who masterminds the flowing illustrations from his seat in the stands. Vibrant drawings of the young Pelé are revealed across the stadium whilst the real Pelé watches in admiration from the pitch.

Credits

Advetising Agency:

Irish International, Dublin, Ireland

Producer:

Noel Byrne

Creatives:

Colm O'Gaora, Andy Clare

Production Company:

Piranha Bar

Producer:

Doireann de Buitlear, Patrick Duguid

DOP:

Tim Green

Director:

Gavin Kelly

Date:

April, 2017