Smart Communications: TXTBKS

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Brand

brand

Agency

agency

Country:

Philippines

Smart TXTBKS are sim cards containing condensed grade school text books. This low-tech solution turns even analog phones into e-readers, and helps lessen the load for public school kids who have to walk miles to school carrying up to 22 books in their bag.

Credits

Advertising Agency:

DDB DM9JaymeSyfu/Digit, Makati City, Philippines

Date:

December, 2013