Smart: Already Turned, 1

0.0

Media Type:

Print Print

Brand

brand

Agency

agency

Country:

Germany

Industry:

Automotive

The smart fortwo has one of the smallest turning circles available. It makes you feel as if you already turned the moment you see a reason to turn. The campaign visualizes this unique benefit in a humorous, disruptive and simple way.

Credits

Advertising Agency:

BBDO, Düsseldorf, Germany

Creative Managing Director:

Kristoffer Heilemann

Chief Creative Officer / Executive Creative Director:

Ton Hollander

Chief Creative Officer:

Kristoffer Heilemann

Creative Director:

Jacobo Concejo

Art Director:

Martino Monti

Copywriter:

Schakir Islamow

Illustrator:

Jesús Fernández

Account Directors:

Marc Hines, Steffen Guenther

Art Buying:

Eva A Wengen

Director Print Production:

Bernhard Burg

Date:

July, 2017