Sky Airline: Tourist Comments
Media Type:
Digital
Brand
Agency
Country:
Industry:
YouTube, the ultimate entertainment hub, is where people binge on everything. We noticed that the most popular videos are often shot in beautiful places that are easily reachable via Sky Airline. For an entire day, we ‘hijacked’ the comment section of the most popular YouTube videos, mentioning the exact minute a tourist destination appeared and inviting users to fly to those cities with Sky Airline. In this way, we showcased our destinations in the most appealing way, in content featuring big-name celebrities that our audience already consumes, at no cost.
Credits
Advertising Agency:
Havas Group PeruChief Creative Officer:
Mauricio Fernández MaldonadoCreative Director:
Andrea Lozano, Renzo ViacabaArt Director:
Manuel Salazar, Miguel ZarateCommunity Manager:
Alejandra Rodriguez, Nicolle MezaEditor:
Mario TorreblancaStrategist:
Jhoselyn BernalDate:
April, 2024
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