Sioo:x: The World's Most Boring Billboard

9.0

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Sweden

Industry:

Industrial, Agriculture

Sioo:x Wood Protection gives outdoor wood surfaces a beautiful, natural silver-grey hue and keeps them protected for twelve years. It’s also 100% environmentally friendly - which is revolutionary. But twelve years’ worth of protection is almost too good to be true. Our mission was to prove it is for real. So we created a billboard made from real Sioo:x-treated boards and booked a triple-sided billboard for twelve years in Malmö, Sweden

Credits

Advertising Agency:

Stendahls, Sweden

Date:

May, 2018