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Sanctuary Spa: In Your Sanctuary

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Media Type:

Brand

Agency

Country:

United Kingdom

Industry:

Health, Beauty

A year ago, company embarked on a mission with Sanctuary Spa to challenge the meaning of self-care and re-frame what it means to women. #thiscounts campaign was all about behaviour change and has successfully established Sanctuary Spa a leader in the Self-Care Category. This winter, company reveal phase 2, across TV, cinema and digital. With a new brand design and range of new accessibly luxurious products, they have focused on capturing the sensuous and deeply personal feeling of a moment of Sanctuary self-care.