Samsung: Tiger In The City

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Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

USA

Industry:

Electronics, Technology

In 2022, the Year of the Tiger, Samsung Electronics launched a striking out-of-home campaign using a giant 3D billboard that grabbed a worldwide attention.

Credits

Advertising Agency:

Cheil, Seoul, South Korea

Creative Director:

Seongphil Hwang

Art Directors:

Suntaeck Kim, Taeyul Ko

Creative Strategist:

Junpyo Kim

Copywriter:

Sungwon Won

Project Supervisor:

Euisun Chung

Account Director:

Choong Young Woo

Account Executive:

Bruce Sung, Heejeong Yun

Account Coordinator:

Eun Kyo Yang

3D Animation Production Company:

Almaloco

Visual Director:

Hyo-Sang Lim

3D Designer:

Chang-Bin Kam

Manager:

Hyeon-Jin Lee

Film Production Company:

Junpasang Production

Executive Producer:

Kyounghyun Kim

Sound Production Company:

Stone Sound Works

Sound Designer:

Sunglae Hong

Print Production Company:

Bounce Creative

Date:

February, 2022