Samsung: Be You

9.0

Media Type:

Digital Digital

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Electronics, Technology

Samsung is tapping into Generation Z’s craving for authenticity in a new, international ad campaign for Samsung Galaxy A8, created by the Cheil Worldwide Network.

Credits

Advertising Agencies:

Cheil Seoul, South Korea, Iris, London, UK, BMB, London, UK

Global Business Lead (Cheil WW Seoul):

Euisun Chung

Snr Account Manager (Film):

Katie Gowoon Hur

Account Executive (Film):

Sewon Lillian Min

Snr Account Manager (Print):

Min Young Yoon

Global Strategy Lead (Cheil WW Seoul):

Jeremy Thomas

Chief Creative Officer (Cheil WW):

Malcolm Poynton

Print Art Director (Iris London):

Al Mills, Greg Mullen

Print Producer (Iris London):

Dawn Moretti

Film Art Director (BMB London):

Ollie Agius

Film Copywriter (BMB London):

Pete Ioulianou

Film Producer (BMB London):

Francesca Roberts

Production Company:

Academy Films

Directors:

Shea Glover/ Adolescent, Novemba/ Academy Films

Editor:

Stephen Dunne, Whitehouse Post

Post Production Company:

Electric Theatre Collective

Colourist:

Jason Wallis

Date:

January, 2018