Sammontana: Positive Sound

9.3

Media Type:

Experiential Experiential

Brand

brand

Agency

agency

Country:

Italy

Industry:

Food

Nowadays the problems caused by disposable plastic are known by everyone. That’s why the ice cream brand Sammontana at the Jova Beach Party, the summer tour organized by the popstar Jovanotti on the Italian beaches, has decided to reduce the environmental impact through the recycling of plastic. And it did it with a revolutionary idea. IDEA: Transform used plastic into a music record. We have projected and developed the first machine capable of shred, melt and turn plastic into a filament for 3D printing through a single production process. So we created a limited edition of 1000 recycled plastic records with an exclusive version of the latest single "Nuova Era", recorded live at the Jova Beach Party. The records were numbered and individually packaged in a special sleeve, made of recycled plastic and they were sold exclusively online.

Credits

Advertising Agency:

Auge, Milan, Italy

Executive Creative Directors:

Federica Ariagno, Giorgio Natale

Creative Director:

Williams Tattoli

Art Directors:

Corina Patraucean, Alessandro Dore

Copywriters:

Federico Anelli, Antonio Mitra

Production:

Section 80

Date:

June, 2019