Safe Hands For Girls: 200 Million Girls

7.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Public Interest, NGO

Every year, more than 3 million girls in the world endure Female Genital Mutilation. So far, nearly 200 million women and girls have experienced a FGM according to the United Nations. This campaign deals with choice. As an adult woman, anyone can make a conscience decision to modify or even mutilates its body. With FGM, there is mostly no choice. It happens to helpless babies or people that can’t defend themselves.

Credits

Advertising Agency:

McCann Paris, France

Date:

February, 2020