RNLI: Float to Live

9.7

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

United Kingdom

Industry:

Public Interest, NGO

Fight your instincts, not the water. Everyone who falls unexpectedly into cold water wants to follow the same instinct: to swim hard and to fight the cold water. But when people fight it, chances are that they lose.

Credits

Advertising Agency:

Krow Communications UK

Creative Director:

Tim Robertson

Art Director:

Matt Allen

Copywriter:

Nigel Roberts

Managing Partner/ Business Planning Director:

Will Saunders

Planning Director:

Matt Watts

Business Director:

Camilla Moran

Account Manager:

Jenny Walker

Agency Producer:

Sushi Tester

Photographer:

Todd Anthony

Director/ Production Co:

Olly Goodrum/ Nice Shirt Films

Producer:

Luke Goodrum

Media planning/buying:

OMD

Sound Design:

Jim Griffin/ Jungle

Composer:

Tom Player

DOP:

Patrick Duroux

Editor:

Ross Hallard, Trim

VFX:

Jon Hollis

Colourist:

Vic Parker

Post Company:

Raised By Wolves

Additional Credit:

Teneo Blue Rubicon

Date:

May, 2017