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RFU: Beyond the 80

9.0

Media Type:

Brand

Agency

Country:

United Kingdom

Industry:

Recreation, Leisure, Sports

The RFU has collaborated with Sport UNLIMITED to deliver an integrated participation campaign called "Play Together, Stay Together", supported by The National Lottery, aimed at encouraging lapsed players of all levels back in to the game, with a particular focus on 30+ social players in the men’s game where playing numbers have dropped following the pandemic.