Renault Argentina: Renographies II
Media Type:
Film
Brand
Agency
Country:
Industry:
Publicis Argentina developed for Renault the case based on the second stage of the digital campaign "Renographies II". After a successful first edition last year, this new stage explores the relationship of the users with the cars, under the guidelines of his new identity "Passion for life".
This second stage of "Renographies" consists of 5 short films where consumers can identify themselves as part of the stories. In these "mini movies" the stories told, speak of people where vehicles play an important role at a given time in their lives. The participating models are: Duster, Logan, Sandero Stepway, Sandero R.S. 2.0, Duster Oroch and Twizy.
This new Renault brand campaign was developed for Latin America, and was shoot in 3 Countries: Brazil, Argentina and Uruguay with a total of 32 locations. The crew traveled more than 25,000 km and involved 300 people of different nationalities in the production during 16 days of filming. The entire campaign was developed by the advertising agency Publicis Argentina.
Credits
Advertising Agency:
Publicis Buenos Aires, ArgentinaECD:
Fabio MaziaCreative Director:
Paula KozubRegional Account Director:
Iván PinzónProduction Company:
LandiaDirectors:
Vellas, Juli Fernandez, Lucas ShannonExecutive Producer:
Adrian D’AmarioAudiovisual Producer:
Patricia AbelendaPH Directors:
Pierre De Kerchove, Javier JuliaPostproduction Director Coordination:
Julián López CóppolaClients Approval:
Eric Pasquier, Marcelo De Carlo, Noel Castillo, Eugenia GuerraDate:
December, 2016
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