RC Lens And Players for Society: World Blood Donation Day

10.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

Recreation, Leisure, Sports

Earlier this year France’s Etablissement Francais du Sang, which tracks blood donations, published some alarming statistics – after years of decreasing blood donation, they were 30,000 blood bags short of the 100,000 needed for the country’s reserve. Year after year, blood donation in France has been decreasing and, according to recent reports, over 500 more donations a day are needed in a country that needs 10,000 daily to treat patients. That’s why, this past season, the RC Lens football club decided to take action to raise awareness.

Credits

Advertising Agency:

Sid Lee, Paris, France

CCO Europe:

Sylvain Thirache

President:

Johan Delpuech

Creative Directors:

Celine, Clement Mornet-Landa

Art Directors:

Jessy Kikabou, Victoria Maldotti

Copywriter:

Joachim Senteni

Monteur:

Yoann Plard

Producer:

Victor Grenu

Account Manager:

Yoann Deminiac

Account Executive:

Loeane Le Berre

Co-founder of Players For Society:

Jerome Dumois

Director, Projects and Activations:

Paul Royer

Director, Partnerships and Events:

Rgis Garrault

Date:

June, 2022