Qit.am: The Nose, 2

9.5

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

Armenia

Industry:

Health, Beauty

The cheeks are mom's, the nose is Gevorg Yeghiazaryan's. Rhinoplasty is one of the most advanced and demanded branches of plastic surgery in Armenia. Every year thousands of foreigners come from all over the world to perform nose surgery in Armenia. Dr. Gevorg Yeghiazaryan is one of the market leaders with his QIT.AM brand, for whom the OOH awareness campaign was made, which covered whole Yerevan. In the city, on dozens of billboards and scrollers a series of posters with photos of real patients were posted with "The eyes are mom's, the nose is Gevorg Yeghiazaryan's" comedic tagline. In two days, it has gone viral on the Internet, the posters touched upon almost all the news, celebrities and a mass of citizens.

Credits

Advertising Agency:

Zuck&Berg, Yerevan, Armenia

Creative Director:

Ashot Hovakimyan

Art Director:

Arman Ghazaryan

Copywriters:

Mane Mkrtchyan, Suren Asryan

Illustrators:

Harut Sargsyan, Diana Ghazaryan

Photographers:

Alyona Veselyovskaya, Artyom Danilov

Sketch Maker:

Gagik Petrosyan

Account Director:

Davit Kostanyan

Project Manager:

Aida Zakharyan

Date:

March, 2019