Puma: Holograms

10.0

Media Type:

Outdoor Outdoor

Brand

brand

Agency

agency

Country:

USA

Industry:

Fashion

New OOH campaign from PUMA and Havas Media, launched in tandem with the Sky Dreamer Sneaker. Throughout the 2020 NBA All Star Weekend, Havas Media partnered with Firefly to project a 360-degree image of the Sky Dreamer sneaker and a PUMA-branded basketball on the roof of parked vehicles located in front of several Chicago landmarks.

Credits

Advertising Agency:

Havas Media, USA

Date:

February, 2020