Project Literacy: Thank you Mom

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

USA

Industry:

Public Interest, NGO

FCB Inferno’s new campaign “Thank you Mom” for Pearson’s Project Literacy sheds light on the often-concealed issue of adult illiteracy that is so prevalent across the US. With 32 million adults unable to read or write, a parent’s illiteracy directly impacts his or her child’s future. FCB Inferno’s “Thank you Mom” initiative urges children to thank their mothers this Mother’s Day for giving them the gift of literacy.

Credits

Advertising Agency:

FCB Inferno, USA

Copywriter:

Martin McAllister

Art Director:

Julia Ferrier

Senior Account Director:

Helena Georghiou

Senior Account Manager:

Charlie Griffith

Strategy Director:

Julie Lagan

Media / Social:

Chloe Belloin, Laura Visick

Date:

May, 2017