Plum: P-L-U-M

9.0

Media Type:

Film Film

Brand

brand

Agency

agency

Country:

France

Industry:

House, Garden

In an eye-catching new print, outdoor and digital campaign, Sid Lee Paris and interior design brand PLUM are unveiling a series of cleverly composed visuals that highlight the brand’s inspirational universe. Designed to grow recognition, PLUM’s first brand campaign speaks to a new generation of homeowners and renters who want to go beyond pre-fab.

Credits

Advertising Agency:

Sid Lee, Paris, France

ECD:

Sylvain Thirache

President:

Johan Delpuech

CD:

Stephane Soussan

Artistic Director:

Layla Gras

Social media creative:

Thibaut Thureau

Copywriter:

Kim Froissant

Account Director:

Margaux Andre

Account Executive:

Mathilde Magne

Producer:

Laetitia Neves

Managing Director, Director of Strategy:

Bruno Lee

Strategic Planner:

Cloe Bouchart

Date:

April, 2022